I hate the term “swag” so bear with me here. I wanted to show off a couple little things that I’ve added to my list of goodies for upcoming signings. I also wanted curious authors to see my signing table as this is what it’ll typically look like. While you should of course figure out what works for you, I know this table is: easy for me to set up, inexpensive to maintain, and looks super cute with my circus theme (I’m biased, so sue me). A lot of authors also have banners and cover boards, which is great and adds a lot of flavor to your area. I’m a big fan and we use those for work all the time. I’m working on a tight budget however, so for now, this setup will do me just fine.
You can see I have my little goodies strewn about for those who wander by, but that’s not even the most important part of the table. I’ve also included a fun carnival sign in addition to my velvety black table fabric; displayed my books for passersby to see; a fun top hat for good measure; price sheet for interested readers; and – here’s the big one – a newsletter signup sheet that anyone can sign up for so that I may contact them later.
In addition to the fun little stuff you could take home, I also had business cards, rack cards that double as bookmarks, and a bucket full of peanuts that you can snack on while we chat! Each book buyer also gets a free custom tote bag (see photo below). Also, for those of you wondering how to accept payment, I use both cash and the Square app that allows me to accept readers’ credit cards. Super handy and convenient, and vital in this day and age (because I know I rarely carry cash on me). I also offer a $25 gift card to one random book buyer – another great way to get them to sign up for your newsletter.
My items were obviously mustache-themed (to go with Sheffield Donovan’s ringmaster ‘stache).
- Nail files
- Mints (both mustache wrapper ones and red-and-white-striped)
- Temporary tattoos (probably my favorite of the bunch!)
What items do you have on your table or would like to try out at your future book signings? Or as a fan, what are some unique items from authors that you simply loved – or maybe you have ideas of what to hand out to readers because you’d love it yourself? Let me know in the comments!