As a social media manager for a publishing and content marketing company, I’ve been doing a lot of social site analyses for different businesses. Whether you’re an indie author looking to gain exposure or a small business selling a particular product, there are plenty of ways to gain fans – and keep them. That includes giving out many small tips that most of them had never thought about before. Simple, effective, and won’t take up a lot of your time: 5 easy tips for gaining Facebook fans.
I’ve talked a lot about engagement and why “networking” is a dirty word (a term that makes all of us go “buhhh”). Engagement is my new favorite keyword and it’s one that most people don’t really think about when it comes to their marketing plan. For example, I often tell businesses to “like” their fans’ comments because it goes a long way – not only does it show you appreciate their time and energy for commenting, but they often come back because they feel they’re being heard. It’s such a simple thing, but it lets people know you’re listening to their feedback and that’s important for great customer service. Asking questions is another great way to engage your audience, as well as gauge their interest in your products.
2.) Visual Appeal
In this day and age, people are used to quick bitty-bitey pieces of text accompanied with a great image. After all, with sites like Pinterest, we want the visual aspect along with our posts and updates. You know as well as I do when you’re scrolling through your newsfeed, you’re more than likely going to pause at an image to view/read it, as opposed to just a short blurb of text that looks, well, a little boring (even if it’s not). My travel and outdoor magazine gets far more reach when I share big, beautiful photos from fans than it ever does with a simple link or two-sentence post. Readers share what they love with their friends and in turn, their friends will “Like” that page to also view those types of things. Don’t just say something – say it with a photo (one you own or have rights to, or with full credit to the owner of course).
Facebook changed a few things recently in regards to their rules on contests and indie authors/small businesses couldn’t be happier. It’s easier for the little guy to reach more people now and not get their pages shut down due to all those pesky Facebook rules. Most of us don’t have thousands of dollars for expensive apps or giveaways like trips to the Bahamas. For those of us simply looking to host a tiny contest and give away a copy of our book, we can now do that with Shares, Likes, and Comments, straight off the Newsfeed. This is great for fans too, because they never have to leave Facebook and still be entered to win. Give away fun items such as copies of your book and/or swag like bookmarks or postcards (or whatever you have). Fans will come back often to win free stuff from their favorite business or author.
4.) Great Content
This one sounds easy enough, right? Not so much. If all your posts are about YOUR product, YOUR company, or YOUR topic here, fans are going to hit that dreaded “Unlike” button. People don’t want a sales approach. They want useful information that will help them in their day to day lives. Don’t just talk about your book all the time – feature your favorite authors or books as reading suggestions, top ten tips related to your business (note: not showcasing your business, but rather if you’re say, a fishing company, ten best fishing rods or spots to fish), etc., etc. Fans will come back often if you’re offering up ways to help them or handing out useful information.
Genuine. Real. Honest. Sincere. No matter how you want to put it, being a real person is what truly counts in today’s world of social media. Along with engagement, fans want to know there’s a real person behind that company’s voice. Most importantly, it’s not about “me, me, me.” It’s far more, “You, you, you.” Tell me about you, your hobbies, your favorite things. Creating relationships requires a true voice, so whether it’s you or someone else in charge of your social media, make sure you’re/they’re personable, passionate and knowledgeable about the brand, and eager to learn about the people who make the books or business what they are – the fans. It’ll go a long way in making sure you stick around a while.
There are many other suggestions and best practices, but these are some quick ways to get started on building your Facebook page presence and increasing your fan numbers. What are some of your suggestions for gaining exposure on Facebook?